Business Archives - Matt Hopkins

Pricing, value and the incentive to buy

Pricing your product or service is a difficult process that can involve multiple points of influence – cost, existing market,[…]

Sainsbury’s is the number three supermarket brand in the UK but it is currently getting squeezed from all sides. The[…]

Think and Grow Rich was written in 1938 by Napoleon Hill and is one of the most successful personal development[…]

It’s all too easy to bash meetings as a manager. They can eat into your day and make you feel[…]

We live in an instant gratification world. Many of the millennials that I know expect to have all the same[…]

Google has a great little tool called Ngram that is fascinating and an incredibly underutilised resource. You simply provide one[…]

Take two people. One has more skills and ability, but the other has incredible passion for what they do; an[…]

You really need to stop writing your blog for your “target audience.” Yes, I know that this is counter to[…]

In this era of “Big Data,” I often hear terms like data and information being used almost interchangeably; and so[…]

Everyone seems to be jumping on the “Big Data” bandwagon these days – especially by the marketing folks. Recently I[…]