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Matt Hopkins

Business. Technology.

Matt Hopkins

Tag: Business

Pricing, value and the incentive to buy

June 25, 2017 Matt Hopkins Business

Pricing your product or service is a difficult process that can involve multiple points of influence – cost, existing market,[…]

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How Sainsbury’s could be transformed through technology

July 22, 2015 Matt Hopkins Business

Sainsbury’s is the number three supermarket brand in the UK but it is currently getting squeezed from all sides. The[…]

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The surprising sexism in Think and Grow Rich

July 20, 2015 Matt Hopkins Personal Development

Think and Grow Rich was written in 1938 by Napoleon Hill and is one of the most successful personal development[…]

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Meetings are what you do

July 9, 2015 Matt Hopkins Business

It’s all too easy to bash meetings as a manager. They can eat into your day and make you feel[…]

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Find progress in practice

June 17, 2015 Matt Hopkins Personal Development

We live in an instant gratification world. Many of the millennials that I know expect to have all the same[…]

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What was marketing called before 1900?

January 20, 2015 Matt Hopkins Business

Google has a great little tool called Ngram that is fascinating and an incredibly underutilised resource. You simply provide one[…]

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Passion is a force-multiplier

July 6, 2014 Matt Hopkins Business

Take two people. One has more skills and ability, but the other has incredible passion for what they do; an[…]

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Stop writing for your target audience

January 28, 2014 Matt Hopkins Personal Development

You really need to stop writing your blog for your “target audience.” Yes, I know that this is counter to[…]

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What’s the difference between Data, Information, and Insight

December 22, 2013 Matt Hopkins Business

In this era of “Big Data,” I often hear terms like data and information being used almost interchangeably; and so[…]

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Big Data is not just more data

August 9, 2013 Matt Hopkins Business

Everyone seems to be jumping on the “Big Data” bandwagon these days – especially by the marketing folks. Recently I[…]

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Matt Hopkins

About Me

My name is Matt Hopkins. I write from the experience of more than twenty years in developing and growing businesses - primarily in the tech and marketing industries.

I try to keep topics related to business, marketing, technology, and gadgets; but you will find a few rants thrown in from time to time.

Please feel free to comment on any post or contact me via Twitter (details below)

Recent Posts

  • Pricing, value and the incentive to buy
  • Email is old, dying and better for correspondence than conversation
  • Using Feedly and IFTTT for Content Curation
  • Overconsumption
  • Response flexibility

Popular Posts

  • How to set up Apple TV Wi-Fi when you forget your Remote posted on 20/06/2011
  • 60+ dictation commands available on your iPhone or iPad posted on 21/07/2015
  • The Circle by Dave Eggers posted on 19/07/2015
  • How to securely delete files on Windows PCs using Cipher posted on 17/01/2015
  • Reactive vs Responsive posted on 03/05/2012
  • Alternatives vs Substitutes posted on 06/06/2012
  • Self-reliance: understanding America posted on 22/11/2012
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