Tag Archives | Marketing

hopthings_a_map_with_y_junctions_and_round_abouts_digital_art_769e268a-7c13-4be7-b23c-59787cd5d91c

Cultivating a “rethink mindset”

We live in a world in a state of constant change, where new competitors emerge overnight and consumer trends shift in the blink of an eye. Small business owners and managers face the challenge of making decisions amidst this uncertainty almost daily. I believe that the ability to rethink and adapt to change is now […]

Continue Reading
Hopthings_middle_eastern_market_b2ea4bd6-ffe2-4550-b73a-0bd15b5655a6

Pricing, value and the incentive to buy

Pricing your product or service is a difficult process that can involve multiple points of influence – cost, existing market, competitors, etc. But people frequently overlook or perhaps misunderstand the role that value plays in actually achieving any price ultimately set. The typical way we think about a sale Let’s look at both sides of […]

Continue Reading
Hopthings_victorian_people_selling_at_a_market_with_buyers_walk_79a6af6e-e7f8-4302-941b-d9d6b8574966

What was marketing called before 1900?

Google has a great little tool called Ngram that is fascinating and an incredibly underutilised resource. You simply provide one or more words and Ngram charts the number of times that those words appear in books throughout history (Google has scanned millions of books from libraries around the world). Today, I put in Marketing and […]

Continue Reading
Hopthings_Big_Data_A_Revolution_That_Will_Transform_How_We_Live_738c6c46-519a-4367-bded-e396e78379ba

Big Data is not just more data

Everyone seems to be jumping on the “Big Data” bandwagon these days – especially by the marketing folks. Recently I read Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schonberger and Kenneth Cukier and it opened my eyes to the true meaning of this term and how it […]

Continue Reading
pivot-change-lanes

The Pivot

Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.   – Friedrich Nietzsche You have this great idea.  It’s massive.  One of those $100M ideas.  Are you sure that you have it 100% right?  Positive?  What if you were 90% right – that would be ok wouldn’t it? […]

Continue Reading
sumo-competition

Stop Sweating the Competition

Sometimes, I think that businesses have the wrong attitude towards competition and the “competitive landscape”.  I’m a very competitive person, but I don’t care about my competition – not in the way other companies seem to obsess about theirs.  Perhaps it is where they see themselves and their attitude towards business strategy. Leader or Pack […]

Continue Reading
tofu-substitutes

Alternatives vs Substitutes

I’m finally reading Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.  I say finally because its been on my reading list for a couple of years now.  This is a great book for anyone interested in business strategy and although many of the references are out-dated, the information is still relevant and compelling.  There […]

Continue Reading
my-friends

I am not my friends

Personalisation is the big trend. Your window on to the internet will be different from mine – if not now, soon. This has been happening for years, but the momentum is increasing – especially with the rapid growth of social media. Companies are able to learn more about you than ever and the new dimension […]

Continue Reading

Successful branding requires consistency

Despite what many small business owners may think, branding is not your company logo or the color of the uniforms your staff wear. Your “brand” is more about what you represent.  It may be presented and reinforced through your corporate image, advertising and other marketing activities – but ultimately your brand reflects your core values. […]

Continue Reading