20 essays
ChatGPT now sells ads self-serve. Free AI recommendations were an introductory offer — what UK SMBs should be testing now, while the channel is cheap.
Google doesn't read llms.txt, and schema won't get you cited. What an agent-ready website actually needs today, and the new decision it forces on you.
Godin says go small and earn permission. Sharp's data says go broad and be easy to buy. Five marketing books that disagree, and why that is the point.
AI didn't break your brand voice — it exposed that you never really had one. Tools like Brivvy fix distribution, but defining a voice is still on you.
Buyers now ask an assistant who your alternatives are, and get a table you never wrote. Your competitive set is no longer argued for — it is assigned.
Relabelling ordinary automation as 'AI' is tempting, but buyers now discount the word. Honest, specific positioning beats the rebrand for small firms.
A third of B2B buyers now find vendors through AI chatbots. The real shift isn't AEO — it's that you've lost the ability to track your own visibility.
Canva found 97% of marketers use AI daily, 78% of consumers wish they wouldn't. Why AI-made marketing unsettles customers and how to keep their trust.
Gary Vee's 93% marketing waste figure is real, but the 20% reallocation fix won't happen — that wasted spend is funding the dashboard the board reads.
AI is reshaping marketing on two fronts: the tools your team uses and the audience you reach. Most teams watch just one and miss the one that matters.