Archive | Marketing


Normalisation: a marketers guide

Imagine you’re at a party, surrounded by people from all walks of life. You have a chance to make new friends and connections, but first, you need to find common ground. In much the same way, the world of marketing thrives on finding commonality among disparate data points, connecting the dots to tell a cohesive […]

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Search and discovery.. and the future

There are only two ways that new customers find you — search and discovery. All forms of marketing to attract new business will address one or the other. You search when you know what you want or have a problem and are looking for a solution. These start as questions – “how do I”, “what […]

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I am not my friends

Personalisation is the big trend. Your window on to the internet will be different from mine – if not now, soon. This has been happening for years, but the momentum is increasing – especially with the rapid growth of social media. Companies are able to learn more about you than ever and the new dimension […]

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Successful branding requires consistency

Despite what many small business owners may think, branding is not your company logo or the color of the uniforms your staff wear. Your “brand” is more about what you represent.  It may be presented and reinforced through your corporate image, advertising and other marketing activities – but ultimately your brand reflects your core values. […]

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