No. 01
TechnologyAugust 2, 2026
When software stops being a menu
Menus did two jobs and we only ever complained about one. As AI removes them, discoverability stops being a layout problem and becomes a teaching one.
Topic
AI Strategy
48 essays
No. 02
BusinessJuly 30, 2026
Intelligence has always been a commodity
AI models are commoditising and human intelligence always was. Being smart was never scarce — the container you build around it is what creates value.
No. 03
BusinessJuly 27, 2026
Your AI strategy is probably theatre — and your employees know it
Your AI strategy is probably theatre, and your employees see straight through it. That visibility is a real cost, in trust, credibility, and adoption.
No. 04
BusinessJuly 22, 2026
The MCP gives you the voice; the skill gives you the judgement
A brand-voice connector pipes your tone into every AI tool, but it can't judge when not to apply it. That judgement is policy — a layer you still own.
No. 05
TechnologyJuly 15, 2026
The web is adversarial now: what Google's prompt-injection scan means for your agents
Google logged a 32% rise in prompt-injection attacks. If your AI agent reads the open web, it's in hostile territory now, and here are three controls.
No. 06
BusinessJuly 14, 2026
Your AI bill has stopped being a licence and started being a meter
AI has stopped behaving like software and started behaving like a raw material. Budget it as a variable cost, cap it and meter only what pays its way.
No. 07
MarketingJuly 12, 2026
Who decides your competitive set now?
Buyers now ask an assistant who your alternatives are, and get a table you never wrote. Your competitive set is no longer argued for — it is assigned.
No. 08
BusinessJuly 3, 2026
The $50k-hire fiction: what an AI stack actually replaces — and what it doesn't
The 'AI replaces a $50k hire' lists see only tasks. A salary also buys judgement and accountability: the real work you can't hand to a stack of tools.
No. 09
BusinessJune 30, 2026
Agent sprawl is the new shadow IT — and it's coming from inside the house
Big firms survive AI agent sprawl because they have a CIO; your small business doesn't. Here's a simple three-step protocol to contain it by yourself.
No. 10
BusinessJune 25, 2026
The agentic convergence trap: when everyone uses the same AI, nobody has an edge
The agentic convergence trap: when every rival runs the same AI, the plans converge. Your real edge is judgement, taste and the data nobody else owns.
No. 11
TechnologyJune 23, 2026
Six labs, one product: how to choose an AI tool when they all do the same thing
Six AI labs now ship the same agent. When the demos all look alike, choose on workflow fit, switching cost, data gravity and team habit, not features.
No. 12
MarketingJune 16, 2026
Is your brand invisible in the answer engine? The AEO cliff-edge is now
A third of B2B buyers now find vendors through AI chatbots. The real shift isn't AEO — it's that you've lost the ability to track your own visibility.
No. 13
BusinessJune 12, 2026
The AI doom cycle: why your team is stuck at stage 3
A team going quiet on AI isn't proof the tools failed. It's stage three of the doom cycle: a predictable adoption valley, and a management job to fix.
No. 14
BusinessJune 8, 2026
The end of cheap AI: how the subsidy era ending changes the SMB playbook
The AI subsidy era is ending and frontier-model bills are rising fast. A 90-day routing playbook to keep your SMB's AI costs predictable, not painful.
No. 15
BusinessJune 7, 2026
Sold the agent, shipped the assistant
Most agentic software is assistive once it lands in your account. The questions to ask so you can tell roadmap from running product before you buy in.
No. 16
TechnologyJune 2, 2026
The part you're not choosing
Claude, ChatGPT and Gemini each wrap a model inside a product. Learn to tell the layers apart and you can lower your AI spend and buy software wisely.
No. 17
BusinessMay 31, 2026
The UK's £500M bet: what the Sovereign AI Fund gets right — and still gets wrong
The UK's £500M Sovereign AI Fund is the right call on speed, compute and visas — but it doesn't fix the reason British AI is worth more in California.
No. 18
MarketingMay 29, 2026
The 93% isn't waste — it's funding the dashboard
Gary Vee's 93% marketing waste figure is real, but the 20% reallocation fix won't happen — that wasted spend is funding the dashboard the board reads.
No. 19
BusinessMay 28, 2026
The headless turn: what to renegotiate before your next SaaS contract
Per-seat pricing was a polite fiction. Four major vendors stopped pretending this fortnight. Here is what every SaaS buyer needs to renegotiate today.
No. 20
BusinessMay 23, 2026
AI's real superpower isn't doing the work — it's killing the coordination tax
AI's real return isn't automating tasks. It removes the coordination tax of meetings, briefings and approvals — the saving an ROI dashboard won't see.
No. 21
MarketingMay 21, 2026
Marketing's two-front war: when AI disrupts both the tools and the audience
AI is reshaping marketing on two fronts: the tools your team uses and the audience you reach. Most teams watch just one and miss the one that matters.
No. 22
BusinessMay 20, 2026
AI duty of care is now a product decision, not a legal afterthought
A wrongful-death suit over Google's Gemini shows AI safety is product architecture. What every team that ships an AI copilot must build in, right now.
No. 23
TechnologyMay 18, 2026
NotebookLM as a strategy copilot: how to think better with your own data
NotebookLM — now Gemini Notebook — grounds every answer in your documents, not training data. Using it as a strategy partner that cannot invent facts.
No. 24
TechnologyMay 17, 2026
The swarm tax: when adding agents stops being architecture and starts being theatre
Stanford research finds single agents usually beat multi-agent swarms on equal compute. The swarm tax is architecture inflation eating your AI margin.
No. 25
BusinessMay 14, 2026
The cognitive surrender problem: why AI tools are making us worse at thinking
Research shows heavy AI users are losing the thinking habits that made them valuable. The competitive edge goes to those who use it without surrender.
No. 26
BusinessMay 13, 2026
Sam Altman's new deal: when the builder writes the rulebook
OpenAI proposes robot taxes and citizen wealth funds. The company most likely to displace workers is writing the rules. Whose side is the rulebook on?
No. 27
TechnologyMay 10, 2026
Agent-ready SaaS: when your API's real customer isn't a human
Intercom is rebuilding its product so AI agents, not developers, are the primary user. What changes for your docs, errors, pricing, auth, and roadmap.
No. 28
BusinessMay 8, 2026
The judgement gap: why AI advice helps the best entrepreneurs and hurts the rest
AI advice helps the best entrepreneurs and hurts the rest. A 2026 MIT Sloan Kenya field study, plus a five-step kit to second-check AI before you act.
No. 29
BusinessMay 4, 2026
The $3 frontier: what DeepSeek V4 does to your 2026 AI budget
DeepSeek V4-Pro just matched Opus 4.7 on coding at a seventh of the cost. The four-bucket framework for rewriting your 2026 AI budget — by Q3 ideally.
No. 30
TechnologyApril 27, 2026
Good citizen, not just good assistant: the quiet argument over what AI should be for
OpenAI and Anthropic disagree on whether AI should act on its own initiative for societal good. Why this gap matters when choosing an AI vendor today.
No. 31
BusinessApril 25, 2026
Shadow agents: the enterprise governance crisis nobody planned for
Shadow AI agents running on staff laptops with live credentials to company systems. KiloClaw named the crisis — and most governance is lagging behind.
No. 32
BusinessApril 23, 2026
The platform tax: what Anthropic's OpenClaw ban means for agent economics
Anthropic just cut OpenClaw from Claude subscriptions on 4 April. The platform tax has arrived — and it changes how to build on any AI provider today.
No. 33
BusinessApril 20, 2026
The 93/7 problem: why AI maturity is a people story, not a technology story
93% of AI spend lands on infrastructure, 7% on people. Why the unphotogenic work of retraining people around AI is where the real value actually sits.
No. 34
MarketingApril 19, 2026
AI didn't break marketing — it exposed what wasn't working
AI didn't break marketing. It exposed which content was built on substance and which was noise. A practical audit for business leaders, not just CMOs.
No. 35
BusinessApril 13, 2026
The layoff theatre: why CEOs love blaming AI for job cuts they were going to make anyway
Nearly 80,000 tech jobs cut in Q1 2026, half blamed on AI. Even OpenAI's CEO calls it AI-washing. A simple test separates theatre from transformation.
No. 36
TechnologyApril 11, 2026
Claude Managed Agents and the infrastructure moment
Anthropic shipped Managed Agents in public beta this week. Not a capability breakthrough, but a friction breakthrough - and why friction matters more.
No. 37
BusinessApril 9, 2026
The agentic commerce reality check: what Walmart learned the hard way
Walmart's ChatGPT checkout converted three times worse than its own website. The Sparky pivot reveals a fundamental truth about who controls commerce.
No. 38
TechnologyApril 7, 2026
The AI-first engineering org: 170% throughput at 80% headcount
Zencoder's team went from 36 engineers to 30 and nearly doubled throughput. A data-backed look at what AI-first software development really means now.
No. 39
BusinessApril 2, 2026
Project Prometheus: why Bezos is betting $100 billion on factories, not chatbots
Bezos is raising $100 billion to buy manufacturers and rebuild them with AI. Why industrial AI, not chatbots, is the smart money bet in 2026.
No. 40
BusinessMarch 30, 2026
Why agents mean this isn't a bubble — and what that means for your business
AI agents have rewritten the compute equation permanently. Ben Thompson argues this isn't a bubble — and your business strategy needs to catch up now.
No. 41
MarketingMarch 29, 2026
The agent-first brand: why your next customer won't have eyes
By 2028, Gartner predicts 90% of B2B buying flows through AI agents. Your brand now needs a schema as much as a soul. Most marketers aren't ready yet.
No. 42
TechnologyMarch 28, 2026
The march of nines: what 99.999% AI reliability actually requires
Each nine of AI reliability costs as much work as the one before it. Most businesses are at 90%. The march to production-grade agents is brutal maths.
No. 43
TechnologyMarch 22, 2026
The five levels of agentic software: where most businesses actually are
Most businesses think their agentic AI is at level three. Most are at one. A five-level framework for honest self-assessment and practical next steps.
No. 44
BusinessMarch 17, 2026
Agentic loops: the next operating system for your business
Forget workflows — AI agents run decision loops. Map where autonomous cycles belong inside your business, and you will outpace everyone else doing it.
No. 45
BusinessMarch 16, 2026
The agentic readiness gap: 85% of enterprises want agents, 76% can't support them
85% of enterprises want agentic AI but 76% lack the operational foundation. Why process visibility matters more than model capability.
No. 46
TechnologyMarch 15, 2026
The AI literacy gap: why most people use a Ferrari like a bicycle
Most people use AI like a Ferrari in first gear. The literacy gap isn't about access — it's about understanding what these tools can do.
No. 47
BusinessMarch 9, 2026
Y2K was a bug — AI is a system shock
Y2K had a deadline. AI doesn’t. The real challenge isn’t fixing a bug — it’s managing work that now moves faster than your controls.
No. 48
BusinessMarch 6, 2026
The $154 billion mistake: why 80% of companies get nothing from AI
Most AI pilots return nothing. The five execution failures behind the $154 billion mistake — and the practical playbook to fix them in 90 days.