No. 01
TechnologySeptember 10, 2026
Apple's Siri delay: how to tell a good wait from a stall
Apple's Siri delay is a useful test for your AI roadmap. A good wait names the failure it fixes and proves it. A stall just books another review date.
Topic
strategy
22 essays
No. 02
BusinessAugust 8, 2026
If you ask for an opinion, you'll get one
1,300 people found faults in a real Monet because they were asked to find them. Why asking for feedback often creates the problems it seems to reveal.
No. 03
MarketingJuly 27, 2026
Five marketing books that disagree with each other
Godin says go small and earn permission. Sharp's data says go broad and be easy to buy. Five marketing books that disagree, and why that is the point.
No. 04
BusinessJuly 18, 2026
The zero-dollar acquisition: the businesses nobody wants are often worth owning
IAC paid $26m for CollegeHumor, then gave it away for nothing. What that says about the scoreboard we use to judge whether a business is worth owning.
No. 05
MarketingJuly 12, 2026
Who decides your competitive set now?
Buyers now ask an assistant who your alternatives are, and get a table you never wrote. Your competitive set is no longer argued for — it is assigned.
No. 06
BusinessJune 29, 2026
When bootstrapping becomes a cage
Bootstrapping is a stage, not a virtue. Here's how to spot when refusing outside capital stops protecting your growing business and starts capping it.
No. 07
BusinessJune 22, 2026
The annual plan is a comfort blanket: deciding well when volatility is the baseline
The annual plan soothes more than it predicts. When volatility is the baseline, get good at deciding well and often, not at forecasting it any better.
No. 08
MarketingMay 29, 2026
The 93% isn't waste — it's funding the dashboard
Gary Vee's 93% marketing waste figure is real, but the 20% reallocation fix won't happen — that wasted spend is funding the dashboard the board reads.
No. 09
TechnologyMay 18, 2026
NotebookLM as a strategy copilot: how to think better with your own data
NotebookLM — now Gemini Notebook — grounds every answer in your documents, not training data. Using it as a strategy partner that cannot invent facts.
No. 10
BusinessMay 3, 2026
Opinions are not data: why we should stop asking and start watching
Polling, focus groups and customer feedback have weakened just as the alternatives got cheap. Why opinions aren't data, and what to do about that now.
No. 11
BusinessApril 23, 2026
The platform tax: what Anthropic's OpenClaw ban means for agent economics
Anthropic just cut OpenClaw from Claude subscriptions on 4 April. The platform tax has arrived — and it changes how to build on any AI provider today.
No. 12
BusinessApril 2, 2026
Project Prometheus: why Bezos is betting $100 billion on factories, not chatbots
Bezos is raising $100 billion to buy manufacturers and rebuild them with AI. Why industrial AI, not chatbots, is the smart money bet in 2026.
No. 13
TechnologyFebruary 12, 2026
The creative dividend: why AI's real gift is giving us back our imagination
AI's biggest gift isn't efficiency — it's freeing us to think creatively again. Here's why imagination is your real competitive edge.
No. 14
BusinessJanuary 15, 2026
AI won't fix bad management — it will expose it
Task-masking isn't laziness. It's rational behaviour in systems that reward activity over outcomes. AI removes the last places it hides.
No. 15
BusinessDecember 15, 2025
When protection becomes a liability: iRobot, patents, and the innovator's dilemma
iRobot’s bankruptcy reveals an uncomfortable truth: patent protection can become a sedative that dulls competitive instincts.
No. 16
BusinessJune 25, 2017
Pricing, value and the incentive to buy
How pricing and perceived value drive buying decisions, why incentives matter, and ways to set prices that reflect true worth and encourage purchases.
No. 17
MarketingJuly 8, 2015
Search and discovery.. and the future
There are only two ways new customers find you: search and discovery. Every form of marketing serves one or the other, and the balance keeps shifting.
No. 18
BusinessJuly 3, 2012
The non-customer
Explore the concept of the non-customer in business — why they matter, how to understand their needs, and ways to unlock new opportunities.
No. 19
BusinessJune 26, 2012
Avoiding the Peter Principle
Avoiding the Peter Principle in business: why promotions often lead to incompetence and how changing structure and roles can keep teams capable and effective.
No. 20
BusinessJune 6, 2012
Alternatives vs substitutes: a distinction that changes how you think about competition
Your competitors aren't the companies doing what you do. They're the ones solving the same problem differently. That distinction changes the strategy.
No. 21
BusinessDecember 29, 2011
The 100 year company
Reflections on building a “100-year company”: long-term strategy, culture and values that help organisations endure and thrive over decades.
No. 22
BusinessSeptember 3, 2010
B2B Marketing and Sales are not Sequential Activitities
B2B marketing and sales aren’t sequential. Why they must align, work together, and create seamless buyer experiences that drive growth and revenue.