Free book — for founders building with AI
The E-Myth, Revisited Again
Building an AI-first business on Michael Gerber's foundation
Gerber taught founders to build a business that runs without them. This book is about building one that can think for itself — without quietly handing away what makes it yours.
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“I built my first business on Gerber's ideas — not loosely, literally. The org chart with my name in every box, every process documented, the whole method. It worked: the business grew, ran without me, and eventually sold. This book is what the E-Myth becomes when the work itself can think.” — Matt Hopkins, founder of Vertical Leap
Who it's for
Written for the founders and leaders Gerber wrote for — small and mid-sized firms — updated for a world he couldn't have anticipated. You don't need to be technical. You don't need to be using AI yet.
Founders who've outgrown the playbook
You built systems that work — and now the work can make its own decisions, and the old rules don't quite fit.
Leaders delegating to AI
You're handing real decisions to AI and sensing that “automate the task” isn't the same as designing the business well.
Anyone who read the E-Myth
You'll recognise the foundation. This extends it rather than replacing it — Gerber earned his place on the shelf.
What's inside
Ten chapters that follow Gerber's framework to its logical conclusion in an AI-first world — and a twelve-month case study of one founder building the whole operating system from scratch.
The shift
Why Gerber's insights still hold but his assumptions don't — and the difference between an AI assistant and an AI agent that acts on its own.
The new rules
Why procedures fail where policies succeed, why metrics break when agents optimise them, and why AI exposes weak management rather than fixing it.
The framework
Capability maps instead of org charts. Roles as bounded intelligence. Deciding where judgement belongs — and which limits to build into the tools, not the prompt.
The destination
What “working on the business” means when the business can think for itself — and why stewardship, not control, becomes the founder's real job.
“The old failure mode was ‘I must do everything myself.’ The new one is ‘The system is doing everything — but I no longer know why.’ That's not a smaller risk. It's a larger one.” — from the book
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The whole book, free, as a PDF. No catch — download it and dive in.
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After the book
Go deeper: AI: Beyond the Prompt
If the ideas land, the training programme takes them further — not a tools tutorial, a thinking framework for leaders who want to understand what AI actually changes about how decisions get made and work gets organised.
Find out more