The agent-ready website: agents read your page, not your metadata
Google doesn't read llms.txt, and schema won't get you cited. What an agent-ready website actually needs today, and the new decision it forces on you.
32 essays
Google doesn't read llms.txt, and schema won't get you cited. What an agent-ready website actually needs today, and the new decision it forces on you.
AI agents are starting to hire and manage humans, not replace them. What matters is on whose terms your people enter the loop, and who is left liable.
Your AI agent forgets everything the moment a session ends. Here are the four kinds of memory it actually needs, and the practical ways to build each.
Google logged a 32% rise in prompt-injection attacks. If your AI agent reads the open web, it's in hostile territory now, and here are three controls.
AI has stopped behaving like software and started behaving like a raw material. Budget it as a variable cost, cap it and meter only what pays its way.
An AI agent can do the job but it can't be answerable for it. Why agents aren't a staffing strategy, and four questions to ask before delegating work.
Agents now build whole tasks from your description, so your brief becomes the real work. What Notion's spec-driven workflow teaches about briefing AI.
Big firms survive AI agent sprawl because they have a CIO; your small business doesn't. Here's a simple three-step protocol to contain it by yourself.
The agentic convergence trap: when every rival runs the same AI, the plans converge. Your real edge is judgement, taste and the data nobody else owns.
AI gives everyone a film crew. The scarce job left is direction, and the film director is the best role model any of us have for surviving it all now.
A practical guide to using Claude Cowork: what it does well, where it still trips up, and how to brief it so it actually does finish the work for you.
GitLab's restructuring spends $35m turning a 2,500-person business into 60 small teams. Small firms already have that shape. Here's how to keep yours.
Most agentic software is assistive once it lands in your account. The questions to ask so you can tell roadmap from running product before you buy in.
Per-seat pricing was a polite fiction. Four major vendors stopped pretending this fortnight. Here is what every SaaS buyer needs to renegotiate today.
AI is reshaping marketing on two fronts: the tools your team uses and the audience you reach. Most teams watch just one and miss the one that matters.
Stanford research finds single agents usually beat multi-agent swarms on equal compute. The swarm tax is architecture inflation eating your AI margin.
Intercom is rebuilding its product so AI agents, not developers, are the primary user. What changes for your docs, errors, pricing, auth, and roadmap.
Shadow AI agents running on staff laptops with live credentials to company systems. KiloClaw named the crisis — and most governance is lagging behind.
Anthropic just cut OpenClaw from Claude subscriptions on 4 April. The platform tax has arrived — and it changes how to build on any AI provider today.
Anthropic shipped Managed Agents in public beta this week. Not a capability breakthrough, but a friction breakthrough - and why friction matters more.
Walmart's ChatGPT checkout converted three times worse than its own website. The Sparky pivot reveals a fundamental truth about who controls commerce.
Amazon cut 14,000 jobs citing AI, then Pinterest and HP. The real squeeze lands on middle management, not entry level — and on the trust trap beneath.
AI agents have rewritten the compute equation permanently. Ben Thompson argues this isn't a bubble — and your business strategy needs to catch up now.
By 2028, Gartner predicts 90% of B2B buying flows through AI agents. Your brand now needs a schema as much as a soul. Most marketers aren't ready yet.
Each nine of AI reliability costs as much work as the one before it. Most businesses are at 90%. The march to production-grade agents is brutal maths.
Most businesses think their agentic AI is at level three. Most are at one. A five-level framework for honest self-assessment and practical next steps.
Forget workflows — AI agents run decision loops. Map where autonomous cycles belong inside your business, and you will outpace everyone else doing it.
85% of enterprises want agentic AI but 76% lack the operational foundation. Why process visibility matters more than model capability.
Smart devices are becoming agentic systems that understand context, take bounded action, and quietly redraw work, authority, governance, and trust.
The 50:1 headline misses the point. Middle management is splitting into automation and stewardship in human+AI teams.
Three real failures in one week made the case for AI agent governance. Here is a practical framework that keeps agents useful and controlled.
OpenAI just acqui-hired OpenClaw's creator. Every major lab wants the personal agent layer. The question is who gets there first.