The efficiency trap: why AI should change what you do, not just how fast you do it
Most AI adoption just speeds up work that shouldn't exist. Drucker wrote the test for this back in 1963 — AI has finally made the answer cheap to get.
No. 02
TechnologyAugust 2, 2026
When software stops being a menu
Menus did two jobs and we only ever complained about one. As AI removes them, discoverability stops being a layout problem and becomes a teaching one.
No. 03
BusinessAugust 1, 2026
Execution discipline is just the order you do things in
Execution discipline is just the order you do things in. Why most owner-operators lose the sequence, and three practical things worth doing this week.
No. 04
BusinessJuly 30, 2026
Intelligence has always been a commodity
AI models are commoditising and human intelligence always was. Being smart was never scarce — the container you build around it is what creates value.
No. 05
MarketingJuly 28, 2026
The agent-ready website: agents read your page, not your metadata
Google doesn't read llms.txt, and schema won't get you cited. What an agent-ready website actually needs today, and the new decision it forces on you.
No. 06
TechnologyJuly 27, 2026
NotebookLM is now Gemini Notebook — what actually changed
NotebookLM is now Gemini Notebook, and every notebook now gets a cloud computer that runs code on your documents. What changed and what to test first.
No. 07
MarketingJuly 27, 2026
Five marketing books that disagree with each other
Godin says go small and earn permission. Sharp's data says go broad and be easy to buy. Five marketing books that disagree, and why that is the point.
No. 08
BusinessJuly 27, 2026
Your AI strategy is probably theatre — and your employees know it
Your AI strategy is probably theatre, and your employees see straight through it. That visibility is a real cost, in trust, credibility, and adoption.
No. 09
BusinessJuly 27, 2026
How to train your team for AI adoption without causing panic
AI adoption is a people problem, not a tools one. A practical guide to getting your whole team using AI without panic: boring pilots, safety, buddies.
No. 10
BusinessJuly 26, 2026
The one-person enterprise: how AI lets small businesses punch above their weight
Staying small used to mean staying limited. AI has broken that link. How the one-person enterprise competes with far bigger teams, and where it can't.