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Abstract illustration of an apartment building facade whose windows gradually morph into glowing server racks and circuitry
BusinessAugust 17, 2026Lead essay

An apartment building full of GPUs: how the money behind AI capex thinks

Investors price AI data centres like apartment buildings full of GPUs. Here is the landlord logic, where it leaks, and how to build so you can switch.

No. 02
BusinessAugust 16, 2026

The knowledge moat: why your institutional knowledge matters more than which AI model you pick

Forget the GPT vs Claude debate. The businesses winning with AI documented how they work first — institutional knowledge is the real competitive moat.

No. 03
TechnologyAugust 14, 2026

Think at the speed of speech: why voice input changes everything about AI prompting

Speaking is three times faster than typing, and GPT-Live's full-duplex voice finally keeps up — how to make voice input your default way to prompt AI.

No. 04
TechnologyAugust 12, 2026

Jagged intelligence: why your AI can ace the interview but fail the job

AI can ace one task and fail the next. Here's why the interview heuristic misleads you, and how to map your jagged frontier before trusting the tools.

No. 05
BusinessAugust 10, 2026

When servant leadership becomes subservient leadership

I backed servant leadership in 2010 and I still do. But "How can I help?" needs a boundary, or helping ends up meaning you own someone else's problem.

No. 06
BusinessAugust 9, 2026

The E-Myth revisited (again): ten lessons for the AI age in one read

Ten articles on Gerber's E-Myth, condensed into one practical read: capability maps, role specifications, governance, and why founders now stay close.

No. 07
BusinessAugust 8, 2026

If you ask for an opinion, you'll get one

1,300 people found faults in a real Monet because they were asked to find them. Why asking for feedback often creates the problems it seems to reveal.

No. 08
TechnologyAugust 7, 2026

Context engineering: the skill that replaced prompt engineering

Prompt engineering had its moment. Context engineering — giving AI the right information rather than cleverer wording — is the skill that matters now.

No. 09
BusinessAugust 6, 2026

The permission layer: agent access just became a product decision

A court just ruled AI shopping agents are legally their users. Whether agents can buy from your site is now a product decision, so make it on purpose.

No. 10
BusinessAugust 5, 2026

AI didn't break the graduate job market. Remote work broke the apprenticeship model.

The New York Fed says remote work, not AI, explains most graduate unemployment. The accidental apprenticeship has gone — here's how to rebuild it now.

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About

My name is Matt Hopkins. I write long-form essays on business, technology, artificial intelligence, and the systems that shape how organisations adapt — or fail to adapt — over time. My work explores the structural forces behind innovation, competitive strategy, leadership, and the future of work in an AI-accelerated world.

Rather than trend pieces or quick takes, this site offers deep thinking about what really drives change: how organisations think, decide, and evolve.

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