The E-Myth revisited (again): ten lessons for the AI age in one read
Ten articles on Gerber's E-Myth, condensed into one practical read: capability maps, role specifications, governance, and why founders now stay close.
No. 02
BusinessAugust 8, 2026
If you ask for an opinion, you'll get one
1,300 people found faults in a real Monet because they were asked to find them. Why asking for feedback often creates the problems it seems to reveal.
No. 03
TechnologyAugust 7, 2026
Context engineering: the skill that replaced prompt engineering
Prompt engineering had its moment. Context engineering — giving AI the right information rather than cleverer wording — is the skill that matters now.
No. 04
BusinessAugust 6, 2026
The permission layer: agent access just became a product decision
A court just ruled AI shopping agents are legally their users. Whether agents can buy from your site is now a product decision, so make it on purpose.
No. 05
BusinessAugust 5, 2026
AI didn't break the graduate job market. Remote work broke the apprenticeship model.
The New York Fed says remote work, not AI, explains most graduate unemployment. The accidental apprenticeship has gone — here's how to rebuild it now.
No. 06
BusinessAugust 3, 2026
The efficiency trap: why AI should change what you do, not just how fast you do it
Most AI adoption just speeds up work that shouldn't exist. Drucker wrote the test for this back in 1963 — AI has finally made the answer cheap to get.
No. 07
TechnologyAugust 2, 2026
When software stops being a menu
Menus did two jobs and we only ever complained about one. As AI removes them, discoverability stops being a layout problem and becomes a teaching one.
No. 08
BusinessAugust 1, 2026
Execution discipline is just the order you do things in
Execution discipline is just the order you do things in. Why most owner-operators lose the sequence, and three practical things worth doing this week.
No. 09
BusinessJuly 30, 2026
Intelligence has always been a commodity
AI models are commoditising and human intelligence always was. Being smart was never scarce — the container you build around it is what creates value.
No. 10
MarketingJuly 28, 2026
The agent-ready website: agents read your page, not your metadata
Google doesn't read llms.txt, and schema won't get you cited. What an agent-ready website actually needs today, and the new decision it forces on you.