The annual plan soothes more than it predicts. When volatility is the baseline, get good at deciding well and often, not at forecasting it any better.
The skills that pay off in AI work — judgement, prompt design, translation and restraint — can't be certified. That's why training keeps missing them.
AI gives everyone a film crew. The scarce job left is direction, and the film director is the best role model any of us have for surviving it all now.
Growth doesn't kill small businesses on a bad idea. It exposes operational debt — and it breaks in a predictable order. Here's how to get ahead of it.
A practical guide to using Claude Cowork: what it does well, where it still trips up, and how to brief it so it actually does finish the work for you.
Gerber taught founders to build a business that runs without them. My new free book is about building one that can think for itself — and stays yours.
A third of B2B buyers now find vendors through AI chatbots. The real shift isn't AEO — it's that you've lost the ability to track your own visibility.
When owners feel overwhelmed, a senior hire looks like the fix. Usually it's a process failure in disguise, so diagnose the breakdown before you hire.
Deep work sprints make founders better at being indispensable. The discipline that matters makes you less essential — and that's the old E-Myth point.
A team going quiet on AI isn't proof the tools failed. It's stage three of the doom cycle: a predictable adoption valley, and a management job to fix.