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Notes on building AI-first businesses.
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No. 01
TechnologyMarch 14, 2026

The context window problem: why your AI conversation hits a wall

Long AI chats drift, forget instructions and go in circles. Why the context window problem happens, what breaks first, and the habits that prevent it.

No. 02
TechnologyMarch 13, 2026

AI 2027 one year on: what the forecasters got right and wrong

A year on, the AI 2027 forecasters graded their own predictions at 58–66% of pace. Agents and autonomous coding arrived; the AGI runway looks messier.

No. 03
TechnologyMarch 12, 2026

Cognitive debt: the hidden cost of letting AI write your code

AI writes code faster than teams can absorb it. That comprehension gap becomes cognitive debt, slowing software work when change arrives. In practice.

No. 04
TechnologyMarch 11, 2026

When every device can think: the agentic everything future

Smart devices are becoming agentic systems that understand context, take bounded action, and quietly redraw work, authority, governance, and trust.

No. 05
TechnologyMarch 10, 2026

Frequent use of AI in the workplace continued to rise in Q4

Frequent AI use rose again in Q4, but the real story is where it becomes habitual. That is where management, review and workflow design matter.

No. 06
BusinessMarch 9, 2026

Y2K was a bug — AI is a system shock

Y2K had a deadline. AI doesn’t. The real challenge isn’t fixing a bug — it’s managing work that now moves faster than your controls.

No. 07
TechnologyMarch 7, 2026

Most of your AI work doesn't need a frontier model

80–90% of your AI tasks don't need a frontier model. Smart routing saves real money without cutting quality, but someone has to own the decision.

No. 08
TechnologyMarch 7, 2026

Why your team stopped using Google’s AI tools (and what to do about it)

A practical guide to underused Google Workspace AI features and how to apply them this week.

No. 09
BusinessMarch 6, 2026

The $154 billion mistake: why 80% of companies get nothing from AI

Most AI pilots return nothing. The five execution failures behind the $154 billion mistake — and the practical playbook to fix them in 90 days.

No. 10
BusinessMarch 4, 2026

The 50:1 AI org chart: why middle management is being redesigned for orchestrators

The 50:1 headline misses the point. Middle management is splitting into automation and stewardship in human+AI teams.

Page 14 of 33← Newer posts Older posts →

About

My name is Matt Hopkins. I write long-form essays on business, technology, artificial intelligence, and the systems that shape how organisations adapt — or fail to adapt — over time. My work explores the structural forces behind innovation, competitive strategy, leadership, and the future of work in an AI-accelerated world.

Rather than trend pieces or quick takes, this site offers deep thinking about what really drives change: how organisations think, decide, and evolve.

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