No. 01
MarketingJuly 27, 2026
Five marketing books that disagree with each other
Godin says go small and earn permission. Sharp's data says go broad and be easy to buy. Five marketing books that disagree, and why that is the point.
Topic
brand
11 essays
No. 02
BusinessJuly 22, 2026
The MCP gives you the voice; the skill gives you the judgement
A brand-voice connector pipes your tone into every AI tool, but it can't judge when not to apply it. That judgement is policy — a layer you still own.
No. 03
MarketingJuly 16, 2026
The brand-voice protocol problem: why your AI stack fragments your tone
AI didn't break your brand voice — it exposed that you never really had one. Tools like Brivvy fix distribution, but defining a voice is still on you.
No. 04
MarketingJuly 6, 2026
AI-washing your own shopfront: the credibility cost of overclaiming
Relabelling ordinary automation as 'AI' is tempting, but buyers now discount the word. Honest, specific positioning beats the rebrand for small firms.
No. 05
MarketingJune 16, 2026
Is your brand invisible in the answer engine? The AEO cliff-edge is now
A third of B2B buyers now find vendors through AI chatbots. The real shift isn't AEO — it's that you've lost the ability to track your own visibility.
No. 06
MarketingJune 9, 2026
The 97/78 trust gap: why AI-made marketing unsettles your customers
Canva found 97% of marketers use AI daily, 78% of consumers wish they wouldn't. Why AI-made marketing unsettles customers and how to keep their trust.
No. 07
MarketingMay 29, 2026
The 93% isn't waste — it's funding the dashboard
Gary Vee's 93% marketing waste figure is real, but the 20% reallocation fix won't happen — that wasted spend is funding the dashboard the board reads.
No. 08
MarketingMay 21, 2026
Marketing's two-front war: when AI disrupts both the tools and the audience
AI is reshaping marketing on two fronts: the tools your team uses and the audience you reach. Most teams watch just one and miss the one that matters.
No. 09
MarketingMay 8, 2026
Imperfectly human: typos as the new trust signal
As AI commoditises polish, the new premium trust signal in B2B writing is visible evidence of a real human author. Here is why typos now signal trust.
No. 10
MarketingMarch 29, 2026
The agent-first brand: why your next customer won't have eyes
By 2028, Gartner predicts 90% of B2B buying flows through AI agents. Your brand now needs a schema as much as a soul. Most marketers aren't ready yet.
No. 11
MarketingSeptember 19, 2008
Successful branding requires consistency
Successful branding requires consistency: how steady messaging, design and actions build trust, recognition and long-term audience loyalty.