drag-racer

A Sense of Urgency

A well-documented, common trait of highly successful people is a strong “sense of urgency”.  An atmosphere of urgency creates an atmosphere of achievement – as they say. This is not the same as being stressed out and hectic.  A sense of urgency is about respect – respect for your own time, respect for the time […]

Continue Reading
Hopthings_there_are_three_tiers_of_non-customers._The_first_tie_e80efefb-786e-4878-bd72-9d51975059d0

The non-customer

In marketing, we are all told to clearly identify our ideal customer.   We segment, differentiate and profile the people who we think are most likely to buy from us.  Typically in any single industry, we have identified the same group of people as our competitors.  That’s how it happens right?  We all do the […]

Continue Reading
dilbert-with-boss

Avoiding the Peter Principle

In hierarchical business structures, people will be promoted as long as they continue to work competently.  This is the primary theory behind the Peter Principle as formulated by Laurence J. Peter and Raymond Hull in 1969.  It goes on to say that eventually they will be promoted to a position that they are no longer competent – their […]

Continue Reading
twitter-wallpaper

Get more out of Twitter

It is so easy to become overwhelmed by Twitter.  Once you start following more than a 100 people the timeline can quickly become a fast flowing “fire hose” of information.  Once you start following more than 500 you could spend all day trying to keep up to date and informed.  I think a lot of […]

Continue Reading
pivot-change-lanes

The Pivot

Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.   – Friedrich Nietzsche You have this great idea.  It’s massive.  One of those $100M ideas.  Are you sure that you have it 100% right?  Positive?  What if you were 90% right – that would be ok wouldn’t it? […]

Continue Reading
music-discovery

My favourite methods for music discovery

I don’t listen to the radio.  I dislike radio advertising for both the interruption, volume increases, and the overall quality.  I also don’t like DJ’s generally – with the possible exception of morning radio shows.  I just want to listen to the music – perhaps with some news every now and then. I listen to my own […]

Continue Reading
sumo-competition

Stop Sweating the Competition

Sometimes, I think that businesses have the wrong attitude towards competition and the “competitive landscape”.  I’m a very competitive person, but I don’t care about my competition – not in the way other companies seem to obsess about theirs.  Perhaps it is where they see themselves and their attitude towards business strategy. Leader or Pack […]

Continue Reading
tofu-substitutes

Alternatives vs Substitutes

I’m finally reading Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.  I say finally because its been on my reading list for a couple of years now.  This is a great book for anyone interested in business strategy and although many of the references are out-dated, the information is still relevant and compelling.  There […]

Continue Reading
my-friends

I am not my friends

Personalisation is the big trend. Your window on to the internet will be different from mine – if not now, soon. This has been happening for years, but the momentum is increasing – especially with the rapid growth of social media. Companies are able to learn more about you than ever and the new dimension […]

Continue Reading