No. 01
MarketingMay 8, 2026
Imperfectly human: typos as the new trust signal
As AI commoditises polish, the new premium trust signal in B2B writing is visible evidence of a real human author. Here is why typos now signal trust.
Category
Marketing
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No. 02
MarketingApril 19, 2026
AI didn't break marketing — it exposed what wasn't working
AI didn't break marketing. It exposed which content was built on substance and which was noise. A practical audit for business leaders, not just CMOs.
No. 03
MarketingMarch 29, 2026
The agent-first brand: why your next customer won't have eyes
By 2028, Gartner predicts 90% of B2B buying flows through AI agents. Your brand now needs a schema as much as a soul. Most marketers aren't ready yet.
No. 04
MarketingFebruary 4, 2025
The self-indulgent nature of marketing: An industry built on inexperience
Marketing is stuck in a cycle of inexperience and self-indulgence. Can AI disrupt the industry's reliance on cheap talent and drive real results?
No. 05
MarketingDecember 18, 2024
The future of search: how conversational AI and audience-building will redefine information retrieval in 2025
How conversational AI and audience building are reshaping search by 2025 — from natural-language results to why direct audience connections matter more.
No. 06
MarketingMarch 15, 2023
Normalisation: a marketers guide
Comparing data from different sources? You need normalisation. A plain-English guide to making fair comparisons across channels, campaigns, and platforms.
No. 07
MarketingJuly 8, 2015
Search and discovery.. and the future
There are only two ways new customers find you: search and discovery. Every form of marketing serves one or the other, and the balance keeps shifting.
No. 08
MarketingMay 30, 2012
I am not my friends
Why “I am not my friends” matters in marketing: separating personal identity from audience insights to better understand and reach your customers.
No. 09
MarketingMarch 25, 2009
Easily Mock-up Web Pages - No Artist Required
Guide to mock-up web pages without an artist: simple tools and methods to create clean, effective page designs you can iterate and test fast.
No. 10
MarketingSeptember 19, 2008
Successful branding requires consistency
Successful branding requires consistency: how steady messaging, design and actions build trust, recognition and long-term audience loyalty.