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Matt Hopkins

Business. Technology.

Matt Hopkins

Category: Business

The non-customer

July 3, 2012 Matt Hopkins Business

In marketing, we are all told to clearly identify our ideal customer.   We segment, differentiate and profile the people[…]

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Avoiding the Peter Principle

June 26, 2012 Matt Hopkins Business

In hierarchical business structures, people will be promoted as long as they continue to work competently.  This is the primary[…]

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The Pivot

June 19, 2012 Matt Hopkins Business

Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.   – Friedrich[…]

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Stop Sweating the Competition

June 12, 2012 Matt Hopkins Business

Sometimes, I think that businesses have the wrong attitude towards competition and the “competitive landscape”.  I’m a very competitive person,[…]

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Alternatives vs Substitutes

June 6, 2012 Matt Hopkins Business

I’m finally reading Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.  I say finally because its been on my[…]

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Generation F goes to work

May 28, 2012 Matt Hopkins Business

Although perhaps not officially a “generation”, the term Generation F is being used to describe the wave of people entering[…]

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Sometimes, working hard is not enough – Poiesis and Praxis

May 22, 2012 Matt Hopkins Business

I often hear how hard people are working – how much they are trying.  Sometimes, I think it is easy[…]

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The Farmer’s Creed

May 16, 2012 Matt Hopkins Business

There’s a lot written in blogs and in books about Values – both corporate and personal. Zappos, for example, created[…]

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People. Work. Alphabet soup.

January 18, 2012 Matt Hopkins Business

  A likes B too much and B leaves. C and D like each other and think no one knows,[…]

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Journaling for Business and Better Management

January 3, 2012 Matt Hopkins Business

Journaling is a technique used for personal development and self-improvement.  It involves keeping a daily diary / journal to record your[…]

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Matt Hopkins

About Me

My name is Matt Hopkins. I write from the experience of more than twenty years in developing and growing businesses - primarily in the tech and marketing industries.

I try to keep topics related to business, marketing, technology, and gadgets; but you will find a few rants thrown in from time to time.

Please feel free to comment on any post or contact me via Twitter (details below)

Recent Posts

  • Pricing, value and the incentive to buy
  • Email is old, dying and better for correspondence than conversation
  • Using Feedly and IFTTT for Content Curation
  • Overconsumption
  • Response flexibility

Popular Posts

  • How to set up Apple TV Wi-Fi when you forget your Remote posted on 20/06/2011
  • 60+ dictation commands available on your iPhone or iPad posted on 21/07/2015
  • The Circle by Dave Eggers posted on 19/07/2015
  • How to securely delete files on Windows PCs using Cipher posted on 17/01/2015
  • Alternatives vs Substitutes posted on 06/06/2012
  • Reactive vs Responsive posted on 03/05/2012
  • Sometimes, working hard is not enough – Poiesis and Praxis posted on 22/05/2012
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