Archive | Business

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The non-customer

In marketing, we are all told to clearly identify our ideal customer.   We segment, differentiate and profile the people who we think are most likely to buy from us.  Typically in any single industry, we have identified the same group of people as our competitors.  That’s how it happens right?  We all do the […]

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Avoiding the Peter Principle

In hierarchical business structures, people will be promoted as long as they continue to work competently.  This is the primary theory behind the Peter Principle as formulated by Laurence J. Peter and Raymond Hull in 1969.  It goes on to say that eventually they will be promoted to a position that they are no longer competent – their […]

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The Pivot

Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.   – Friedrich Nietzsche You have this great idea.  It’s massive.  One of those $100M ideas.  Are you sure that you have it 100% right?  Positive?  What if you were 90% right – that would be ok wouldn’t it? […]

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Stop Sweating the Competition

Sometimes, I think that businesses have the wrong attitude towards competition and the “competitive landscape”.  I’m a very competitive person, but I don’t care about my competition – not in the way other companies seem to obsess about theirs.  Perhaps it is where they see themselves and their attitude towards business strategy. Leader or Pack […]

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Alternatives vs Substitutes

I’m finally reading Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.  I say finally because its been on my reading list for a couple of years now.  This is a great book for anyone interested in business strategy and although many of the references are out-dated, the information is still relevant and compelling.  There […]

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Generation F goes to work

Although perhaps not officially a “generation”, the term Generation F is being used to describe the wave of people entering the workforce who have grown up with social networks and Facebook in particular.  There’s been a lot of written about these Millennials (the official term) and their attitudes to work but the impact that social networking has […]

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The Farmer’s Creed

There’s a lot written in blogs and in books about Values – both corporate and personal. Zappos, for example, created its 10 core values as the foundation for the entire company – their culture, their self-image, the benchmark against which each employee is measured.   Values become the collective morale compass for a business.  But […]

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People. Work. Alphabet soup.

  A likes B too much and B leaves. C and D like each other and think no one knows, they do. C and E like each other and gang up against F. I leaves when G is promoted. H is great at their job which makes J and K jealous. No one likes L. […]

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Journaling for Business and Better Management

Journaling is a technique used for personal development and self-improvement.  It involves keeping a daily diary / journal to record your thoughts and feelings about your life at that particular moment in time. These are not necessarily “dear diary” moments, but they can be.  The main point is that it provides an opportunity to let rip. […]

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