No. 01
BusinessOctober 28, 2026
The sycophancy tax: how agreeable AI makes us worse at decisions
Agreeable AI feels helpful, but a Science study shows it leaves us surer we're right and less willing to listen. Here's how to design dissent back in.
Topic
trust
9 essays
No. 02
Personal DevelopmentJuly 21, 2026
Every day is April Fools' Day now — the discipline of discernment
April Fools' taught me a filter for what seems almost believable. AI gave every day that texture. The answer is discernment, not cynicism, on purpose.
No. 03
BusinessJune 26, 2026
When your customer weaponises ChatGPT — the DoorDash refund scam and the new trust direction
A customer faked a raw-chicken photo with ChatGPT to scam a DoorDash refund. AI refund fraud has flipped the trust playbook every small business runs.
No. 04
MarketingJune 9, 2026
The 97/78 trust gap: why AI-made marketing unsettles your customers
Canva found 97% of marketers use AI daily, 78% of consumers wish they wouldn't. Why AI-made marketing unsettles customers and how to keep their trust.
No. 05
MarketingMay 8, 2026
Imperfectly human: typos as the new trust signal
As AI commoditises polish, the new premium trust signal in B2B writing is visible evidence of a real human author. Here is why typos now signal trust.
No. 06
Personal DevelopmentApril 5, 2023
Trust and empowerment
Trust isn't given once — it's built through consistency, honesty and releasing control. How to balance empowerment with accountability.
No. 07
BusinessMay 16, 2012
The farmer's creed
The Farmer's Creed highlights the importance of hard work, dedication and a love for the land in the farming industry; perhaps we all need one.
No. 08
BusinessAugust 17, 2010
The Formula for Trust
The formula for trust in business: how consistency, honesty and clarity build confidence, stronger teams and more dependable outcomes.
No. 09
BusinessSeptember 17, 2008
How to select a business partner
How to choose a business partner wisely, with practical criteria, pitfalls to avoid, and tips for shared vision, skills, and trust.