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Notes on building AI-first businesses.
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No. 01
BusinessJuly 27, 2026

Your AI strategy is probably theatre — and your employees know it

Your AI strategy is probably theatre, and your employees see straight through it. That visibility is a real cost, in trust, credibility, and adoption.

No. 02
BusinessJuly 27, 2026

How to train your team for AI adoption without causing panic

AI adoption is a people problem, not a tools one. A practical guide to getting your whole team using AI without panic: boring pilots, safety, buddies.

No. 03
BusinessJuly 26, 2026

The one-person enterprise: how AI lets small businesses punch above their weight

Staying small used to mean staying limited. AI has broken that link. How the one-person enterprise competes with far bigger teams, and where it can't.

No. 04
BusinessJuly 22, 2026

The MCP gives you the voice; the skill gives you the judgement

A brand-voice connector pipes your tone into every AI tool, but it can't judge when not to apply it. That judgement is policy — a layer you still own.

No. 05
Personal DevelopmentJuly 21, 2026

Every day is April Fools' Day now — the discipline of discernment

April Fools' taught me a filter for what seems almost believable. AI gave every day that texture. The answer is discernment, not cynicism, on purpose.

No. 06
BusinessJuly 21, 2026

When AI agents start hiring humans — and on whose terms

AI agents are starting to hire and manage humans, not replace them. What matters is on whose terms your people enter the loop, and who is left liable.

No. 07
BusinessJuly 21, 2026

Counter-dependency: the trait that costs you friendships and builds businesses

Counter-dependency is a liability in friendship but an asset in business. Why the trait that holds people at arm's length can be a career-making edge.

No. 08
TechnologyJuly 19, 2026

Agent memory: why your AI has amnesia and what to do about it

Your AI agent forgets everything the moment a session ends. Here are the four kinds of memory it actually needs, and the practical ways to build each.

No. 09
BusinessJuly 18, 2026

The zero-dollar acquisition: the businesses nobody wants are often worth owning

IAC paid $26m for CollegeHumor, then gave it away for nothing. What that says about the scoreboard we use to judge whether a business is worth owning.

No. 10
MarketingJuly 16, 2026

The brand-voice protocol problem: why your AI stack fragments your tone

AI didn't break your brand voice — it exposed that you never really had one. Tools like Brivvy fix distribution, but defining a voice is still on you.

Page 05 of 33← Newer posts Older posts →

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My name is Matt Hopkins. I write long-form essays on business, technology, artificial intelligence, and the systems that shape how organisations adapt — or fail to adapt — over time. My work explores the structural forces behind innovation, competitive strategy, leadership, and the future of work in an AI-accelerated world.

Rather than trend pieces or quick takes, this site offers deep thinking about what really drives change: how organisations think, decide, and evolve.

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