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No. 01
TechnologyJuly 15, 2026

The web is adversarial now: what Google's prompt-injection scan means for your agents

Google logged a 32% rise in prompt-injection attacks. If your AI agent reads the open web, it's in hostile territory now, and here are three controls.

No. 02
Personal DevelopmentJuly 14, 2026

Counter-dependency: what it is, and why it looks so much like success

Counter-dependency is the compulsive avoidance of relying on anybody. What it is, why it looks so much like success, and the tells that give you away.

No. 03
BusinessJuly 14, 2026

Your AI bill has stopped being a licence and started being a meter

AI has stopped behaving like software and started behaving like a raw material. Budget it as a variable cost, cap it and meter only what pays its way.

No. 04
MarketingJuly 12, 2026

Who decides your competitive set now?

Buyers now ask an assistant who your alternatives are, and get a table you never wrote. Your competitive set is no longer argued for — it is assigned.

No. 05
BusinessJuly 12, 2026

AI agents are not a staffing strategy

An AI agent can do the job but it can't be answerable for it. Why agents aren't a staffing strategy, and four questions to ask before delegating work.

No. 06
TechnologyJuly 10, 2026

Spec-driven everything: how to brief AI when the agent does the work

Agents now build whole tasks from your description, so your brief becomes the real work. What Notion's spec-driven workflow teaches about briefing AI.

No. 07
BusinessJuly 9, 2026

Founder mode at scale: what Brian Chesky's 18% growth lift teaches SMB owners

Consultants tell owners to delegate and step back. Chesky's hands-on Airbnb just posted 18% growth — the instinct to stay close to the work was right.

No. 08
BusinessJuly 7, 2026

Triage, not execution — the new shape of knowledge work

Knowledge work is shifting from doing to triage: approve, redirect, audit. Gerber saw this coming, and AI has made it impossible to keep deferring it.

No. 09
BusinessJuly 6, 2026

The cash gap that kills more scaling businesses than a bad idea

Growth spends money months before it pays you back. Five simple habits that keep the cash gap from closing a business that was doing everything right.

No. 10
MarketingJuly 6, 2026

AI-washing your own shopfront: the credibility cost of overclaiming

Relabelling ordinary automation as 'AI' is tempting, but buyers now discount the word. Honest, specific positioning beats the rebrand for small firms.

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My name is Matt Hopkins. I write long-form essays on business, technology, artificial intelligence, and the systems that shape how organisations adapt — or fail to adapt — over time. My work explores the structural forces behind innovation, competitive strategy, leadership, and the future of work in an AI-accelerated world.

Rather than trend pieces or quick takes, this site offers deep thinking about what really drives change: how organisations think, decide, and evolve.

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