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No. 01
MarketingMay 8, 2026

Imperfectly human: typos as the new trust signal

As AI commoditises polish, the new premium trust signal in B2B writing is visible evidence of a real human author. Here is why typos now signal trust.

No. 02
BusinessMay 5, 2026

AI snitch: when the Met's Palantir tool hunts the Met

The Met's Palantir AI flagged hundreds of officers in a week. Workplace AI surveillance has crossed into the UK public sector — what it means for you.

No. 03
TechnologyMay 4, 2026

Ezra Klein is right about the AI job apocalypse. He's understating what comes instead.

Ezra Klein says AI won't cause mass unemployment. He's right at the top — understating how the very bottom rung of the career ladder is being removed.

No. 04
BusinessMay 4, 2026

The $3 frontier: what DeepSeek V4 does to your 2026 AI budget

DeepSeek V4-Pro just matched Opus 4.7 on coding at a seventh of the cost. The four-bucket framework for rewriting your 2026 AI budget — by Q3 ideally.

No. 05
BusinessMay 3, 2026

Opinions are not data: why we should stop asking and start watching

Polling, focus groups and customer feedback have weakened just as the alternatives got cheap. Why opinions aren't data, and what to do about that now.

No. 06
Personal DevelopmentMay 1, 2026

When your employer mandates AI: a practical survival guide

Your employer mandated AI but didn't say how. Strategic adoption beats compliance — here's what to ask, where to start, and what to keep for yourself.

No. 07
TechnologyApril 27, 2026

Good citizen, not just good assistant: the quiet argument over what AI should be for

OpenAI and Anthropic disagree on whether AI should act on its own initiative for societal good. Why this gap matters when choosing an AI vendor today.

No. 08
BusinessApril 25, 2026

Shadow agents: the enterprise governance crisis nobody planned for

Shadow AI agents running on staff laptops with live credentials to company systems. KiloClaw named the crisis — and most governance is lagging behind.

No. 09
BusinessApril 23, 2026

The platform tax: what Anthropic's OpenClaw ban means for agent economics

Anthropic just cut OpenClaw from Claude subscriptions on 4 April. The platform tax has arrived — and it changes how to build on any AI provider today.

No. 10
Personal DevelopmentApril 21, 2026

The productivity paradox: what if AI just makes us work harder?

Tim Harford asked if AI will finally give us leisure or just make us busier. Here's how to audit your own AI-adjusted working week before it fills up.

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About

My name is Matt Hopkins. I write long-form essays on business, technology, artificial intelligence, and the systems that shape how organisations adapt — or fail to adapt — over time. My work explores the structural forces behind innovation, competitive strategy, leadership, and the future of work in an AI-accelerated world.

Rather than trend pieces or quick takes, this site offers deep thinking about what really drives change: how organisations think, decide, and evolve.

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