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No. 01
BusinessMay 28, 2026

The headless turn: what to renegotiate before your next SaaS contract

Per-seat pricing was a polite fiction. Four major vendors stopped pretending this fortnight. Here is what every SaaS buyer needs to renegotiate today.

No. 02
BusinessMay 23, 2026

AI's real superpower isn't doing the work — it's killing the coordination tax

AI's real return isn't automating tasks. It removes the coordination tax of meetings, briefings and approvals — the saving an ROI dashboard won't see.

No. 03
MarketingMay 21, 2026

Marketing's two-front war: when AI disrupts both the tools and the audience

AI is reshaping marketing on two fronts: the tools your team uses and the audience you reach. Most teams watch just one and miss the one that matters.

No. 04
BusinessMay 20, 2026

AI duty of care is now a product decision, not a legal afterthought

A wrongful-death suit over Google's Gemini shows AI safety is product architecture. What every team that ships an AI copilot must build in, right now.

No. 05
TechnologyMay 18, 2026

NotebookLM as a strategy copilot: how to think better with your own data

NotebookLM — now Gemini Notebook — grounds every answer in your documents, not training data. Using it as a strategy partner that cannot invent facts.

No. 06
TechnologyMay 17, 2026

The swarm tax: when adding agents stops being architecture and starts being theatre

Stanford research finds single agents usually beat multi-agent swarms on equal compute. The swarm tax is architecture inflation eating your AI margin.

No. 07
BusinessMay 14, 2026

The cognitive surrender problem: why AI tools are making us worse at thinking

Research shows heavy AI users are losing the thinking habits that made them valuable. The competitive edge goes to those who use it without surrender.

No. 08
BusinessMay 13, 2026

Sam Altman's new deal: when the builder writes the rulebook

OpenAI proposes robot taxes and citizen wealth funds. The company most likely to displace workers is writing the rules. Whose side is the rulebook on?

No. 09
TechnologyMay 10, 2026

Agent-ready SaaS: when your API's real customer isn't a human

Intercom is rebuilding its product so AI agents, not developers, are the primary user. What changes for your docs, errors, pricing, auth, and roadmap.

No. 10
BusinessMay 8, 2026

The judgement gap: why AI advice helps the best entrepreneurs and hurts the rest

AI advice helps the best entrepreneurs and hurts the rest. A 2026 MIT Sloan Kenya field study, plus a five-step kit to second-check AI before you act.

Page 10 of 33← Newer posts Older posts →

About

My name is Matt Hopkins. I write long-form essays on business, technology, artificial intelligence, and the systems that shape how organisations adapt — or fail to adapt — over time. My work explores the structural forces behind innovation, competitive strategy, leadership, and the future of work in an AI-accelerated world.

Rather than trend pieces or quick takes, this site offers deep thinking about what really drives change: how organisations think, decide, and evolve.

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