Tag Archives | entrepreneurship

Hopthings_there_are_three_tiers_of_non-customers._The_first_tie_e80efefb-786e-4878-bd72-9d51975059d0

The non-customer

In marketing, we are all told to clearly identify our ideal customer.   We segment, differentiate and profile the people who we think are most likely to buy from us.  Typically in any single industry, we have identified the same group of people as our competitors.  That’s how it happens right?  We all do the […]

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Avoiding the Peter Principle

In hierarchical business structures, people will be promoted as long as they continue to work competently.  This is the primary theory behind the Peter Principle as formulated by Laurence J. Peter and Raymond Hull in 1969.  It goes on to say that eventually they will be promoted to a position that they are no longer competent – their […]

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The Pivot

Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.   – Friedrich Nietzsche You have this great idea.  It’s massive.  One of those $100M ideas.  Are you sure that you have it 100% right?  Positive?  What if you were 90% right – that would be ok wouldn’t it? […]

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