No. 03
MarketingMarch 15, 2023

Normalisation: a marketers guide

Comparing data from different sources? You need normalisation. A plain-English guide to making fair comparisons across channels, campaigns, and platforms.

No. 05
BusinessDecember 21, 2022

Know when to fold 'em

It's okay to shut down a business if it's no longer viable, you're no longer passionate about it, or you can't secure the funding needed to keep it running.

No. 09

Response flexibility

Between a trigger and your reaction, there's a gap. Learning to find it — and use it — changes how you handle conflict, stress, and difficult conversations.