Author Archive | Matt Hopkins

Successful branding requires consistency

Despite what many small business owners may think, branding is not your company logo or the color of the uniforms your staff wear. Your “brand” is more about what you represent.  It may be presented and reinforced through your corporate image, advertising and other marketing activities – but ultimately your brand reflects your core values. […]

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How to select a business partner

Running your own business can be either invigorating or exasperating (sometimes both).. and a lot of the time, its your business partner that makes the difference.  Your business partner should share your vision, your enthusiasm and the workload… and the whole thing hinges on a single word – TRUST. In an ideal world, you should […]

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