Author Archive | Matt Hopkins

My top three favourite (new) gadgets

I like gadgets – always have, always will – and 2009 has been a bumper year for gadgetry in my house. Here’s my top 3 list of gadgets (so far): 1. iPhone. I can’t believe that I put up with Windows Mobile for as long as I did.  My new iPhone 3GS is one of […]

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New Approach to the CAPTCHA Problem

There is nothing worse than receiving a few hundred automated enquiry form submissions per day generated by spammers using “bots”.   At Vertical Leap, until we put up a CAPTCHA on our enquiry forms – this is how many we were getting. Maybe it was because we have the word “Search” in our web site title […]

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My Business Blog Reading List

I subscribe to about 410 RSS feeds from blogs of all sizes, shapes and categories. I use Google Reader to keep them up to date and to allow me to scan through them easily and pick out anything that jumps out. One of the categories I use is simply called “business”.  I have other categories […]

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Easily Mock-up Web Pages – No Artist Required

I’ve been playing around with a great piece of software that will help you describe, layout and design web pages more easily than you ever thought could be possible. Its called Balsamiq – and it allows you to create simple user-interface mock-ups (aka wire-frames) for web pages or software applications without any software to download […]

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Workstreaming.. like twitter but useful

The “real time web” and “Lifestreaming” are all the rage currently. Twitter is the best known example of this new evolution of the web – but Facebook and other apps also have the facility for status updates.  All so that you can provide a running commentary on what you are doing during any given day […]

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Successful branding requires consistency

Despite what many small business owners may think, branding is not your company logo or the color of the uniforms your staff wear. Your “brand” is more about what you represent.  It may be presented and reinforced through your corporate image, advertising and other marketing activities – but ultimately your brand reflects your core values. […]

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