Author Archive | Matt Hopkins

pivot-change-lanes

The Pivot

Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.   – Friedrich Nietzsche You have this great idea.  It’s massive.  One of those $100M ideas.  Are you sure that you have it 100% right?  Positive?  What if you were 90% right – that would be ok wouldn’t it? […]

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music-discovery

My favourite methods for music discovery

I don’t listen to the radio.  I dislike radio advertising for both the interruption, volume increases, and the overall quality.  I also don’t like DJ’s generally – with the possible exception of morning radio shows.  I just want to listen to the music – perhaps with some news every now and then. I listen to my own […]

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sumo-competition

Stop Sweating the Competition

Sometimes, I think that businesses have the wrong attitude towards competition and the “competitive landscape”.  I’m a very competitive person, but I don’t care about my competition – not in the way other companies seem to obsess about theirs.  Perhaps it is where they see themselves and their attitude towards business strategy. Leader or Pack […]

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tofu-substitutes

Alternatives vs Substitutes

I’m finally reading Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.  I say finally because its been on my reading list for a couple of years now.  This is a great book for anyone interested in business strategy and although many of the references are out-dated, the information is still relevant and compelling.  There […]

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my-friends

I am not my friends

Personalisation is the big trend. Your window on to the internet will be different from mine – if not now, soon. This has been happening for years, but the momentum is increasing – especially with the rapid growth of social media. Companies are able to learn more about you than ever and the new dimension […]

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facebook-generation-time

Generation F goes to work

Although perhaps not officially a “generation”, the term Generation F is being used to describe the wave of people entering the workforce who have grown up with social networks and Facebook in particular.  There’s been a lot of written about these Millennials (the official term) and their attitudes to work but the impact that social networking has […]

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The Farmer’s Creed

There’s a lot written in blogs and in books about Values – both corporate and personal. Zappos, for example, created its 10 core values as the foundation for the entire company – their culture, their self-image, the benchmark against which each employee is measured.   Values become the collective morale compass for a business.  But […]

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