Author Archive | Matt Hopkins

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The Decline of Initiative

I was asked in a meeting yesterday how someone gets ahead at my company (and with me personally) – and the answer was pretty easy really – initiative. Those people who show initiative – who go the extra mile, who refine their craft, make changes, seek constant improvement, implement ideas and make an impact. These […]

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Meanwhile – how to use it for action

“Meanwhile” is a great word for helping you (and others) focus on action. Use it as a reminder that although one path may be blocked, there's usually something else that you can be accomplished. It also reminds you that not everything stops while you are waiting, or procrastinating with or without good reason. For example: […]

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A Sense of Urgency

A well-documented, common trait of highly successful people is a strong “sense of urgency”.  An atmosphere of urgency creates an atmosphere of achievement – as they say. This is not the same as being stressed out and hectic.  A sense of urgency is about respect – respect for your own time, respect for the time […]

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The non-customer

In marketing, we are all told to clearly identify our ideal customer.   We segment, differentiate and profile the people who we think are most likely to buy from us.  Typically in any single industry, we have identified the same group of people as our competitors.  That’s how it happens right?  We all do the […]

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Avoiding the Peter Principle

In hierarchical business structures, people will be promoted as long as they continue to work competently.  This is the primary theory behind the Peter Principle as formulated by Laurence J. Peter and Raymond Hull in 1969.  It goes on to say that eventually they will be promoted to a position that they are no longer competent – their […]

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Get more out of Twitter

It is so easy to become overwhelmed by Twitter.  Once you start following more than a 100 people the timeline can quickly become a fast flowing “fire hose” of information.  Once you start following more than 500 you could spend all day trying to keep up to date and informed.  I think a lot of […]

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The Pivot

Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.   – Friedrich Nietzsche You have this great idea.  It’s massive.  One of those $100M ideas.  Are you sure that you have it 100% right?  Positive?  What if you were 90% right – that would be ok wouldn’t it? […]

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My favourite methods for music discovery

I don’t listen to the radio.  I dislike radio advertising for both the interruption, volume increases, and the overall quality.  I also don’t like DJ’s generally – with the possible exception of morning radio shows.  I just want to listen to the music – perhaps with some news every now and then. I listen to my own […]

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Stop Sweating the Competition

Sometimes, I think that businesses have the wrong attitude towards competition and the “competitive landscape”.  I’m a very competitive person, but I don’t care about my competition – not in the way other companies seem to obsess about theirs.  Perhaps it is where they see themselves and their attitude towards business strategy. Leader or Pack […]

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