Matt Hopkins Retired early but still writes about business, marketing, personal development and technology.
I am fascinated by cognitive biases and heuristics which are part of the growing field of behavioral econonomics. I’ve written about a cognitive bias known as “The Dunning-Krueger effect” before, but today I’d like to discuss one that I see quite often at work – the “status quo bias”. The status quo bias occurs when […]
The forces that affect salaries for existing employees within a business are not exactly the same as those that affect starting salaries. With existing staff, you have a better understanding of people’s abilities, contribution and abilities. You can more easily compare them to their peers and have the benefit of the framework that you have […]
I’ve been using the Wordfence plugin on my site for about a year and I’m both impressed by it’s capabilities and shocked by the incredible number of hacking attempts on my site that it reports. This plugin really should be standard for any and all WordPress sites in my opinion. Core features First and foremost, […]
It’s all too easy to bash meetings as a manager. They can eat into your day and make you feel like you haven’t completed any “real” work. It’s what good leaders do But what can be more important than speaking with your employees and managers, checking in to make sure all is ok, communicating progress, […]
There are only two ways that new customers find you — search and discovery. All forms of marketing to attract new business will address one or the other. You search when you know what you want or have a problem and are looking for a solution. These start as questions – “how do I”, “what […]
I have been using to-do lists to plan my days for more than 25 years and am pretty confident that my productivity would be cut in half without them. But I also use my to-do lists for more than just tasks that I need to accomplish for the day. One of the great features of […]
We live in an instant gratification world. Many of the millennials that I know expect to have all the same “trappings of life” that their parents spent several decades to acquire.. now. We are bombarded with images of success, talent, and athleticism. We see musicians with no more natural ability than ourselves playing in front […]
Google has a great little tool called Ngram that is fascinating and an incredibly underutilised resource. You simply provide one or more words and Ngram charts the number of times that those words appear in books throughout history (Google has scanned millions of books from libraries around the world). Today, I put in Marketing and […]
Social media platforms like Facebook are great places to share information with your friends and family. But sometimes, people over-share. They document every cup of coffee, every baby photo, every holiday snap and every opinion or mishap. Some of these posts are interesting to the rest of us, but sometimes they are simply a form […]
Take two people. One has more skills and ability, but the other has incredible passion for what they do; an energy and intensity that is contagious. They know that they’re not as good [yet], but their desire to get better and their work ethic makes up for any deficiency. Who would you rather have on […]