Stop writing for your target audience

You really need to stop writing your blog for your “target audience.” Yes, I know that this is counter to every bit of advice that you hear these days, but I believe that thinking about who might read what you write and what they might think can contribute to a form of “stage fright”. No one wants to be judged; and its easy to talk yourself out of a topic when you start asking yourself if anyone would care or be interested. Write for yourself. You should write about the things that interest you. It will be easier to write about topics in which you are knowledgeable and...

How to Link and Tweet Sections of your B...

Do you ever write blog posts or web copy that are chock full of useful snippets of information?  Wouldn’t it be great if you could make it easy for your readers to tweet them in isolation – as opposed to the entire blog post? Something like this perhaps: 60% of B2B marketers improved their search ranking with social media [tweet this] 42% of iPhone purchasers in April 2012 were switching from another smartphone [tweet this] Google has paid out over $30B via adsense, Apple has paid over $5B to app developers to-date [tweet this] Roughly 250 million users have...

Blogsy – the blogging app for the ...

It’s a beautiful late-spring morning and I’m writing this blog while sitting in my garden. And that’s the great thing about the iPad – it goes where you go, more easily than so many other devices. Originally, when the iPad was first released – everyone said that it was purely for consumption; you won’t be used for producing anything. I think that view has changed now – especially with the iPad 3. If you blog, there are a few app choices for you now. I wrote about DraftCraft a few months back, WordPress has its own app.. but the...

Blogging with Evernote Tip

Evernote is my second brain now.  I use it to store all kinds of things – meeting notes, useful blogs and other sites, goals, every book I have read in the past 10 years.. and more recently, I’ve been using it for blogging. I use Evernote to keep a growing list of blog topic ideas, but I also sometime use it to actually write the blog posts.  Sometimes I start one.. and then leave it alone for a bit and writing “offline” gives me a better user experience sometimes. The Problem Once I have written the post, I then open up WordPress and copy and...