Tag Archives | values


Mastery is Progress

A couple of my employees were invited to speak at the local university recently to discuss their jobs and their career choices with students. They asked me if I had any advice for them that they could share; they may have regretted that question after 45 minutes of my response. You see, there seems to […]

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The Farmer’s Creed

There’s a lot written in blogs and in books about Values – both corporate and personal. Zappos, for example, created its 10 core values as the foundation for the entire company – their culture, their self-image, the benchmark against which each employee is measured.   Values become the collective morale compass for a business.  But […]

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Successful branding requires consistency

Despite what many small business owners may think, branding is not your company logo or the color of the uniforms your staff wear. Your “brand” is more about what you represent.  It may be presented and reinforced through your corporate image, advertising and other marketing activities – but ultimately your brand reflects your core values. […]

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How to select a business partner

Running your own business can be either invigorating or exasperating (sometimes both).. and a lot of the time, its your business partner that makes the difference.  Your business partner should share your vision, your enthusiasm and the workload… and the whole thing hinges on a single word – TRUST. In an ideal world, you should […]

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