The Farmer’s Creed

There’s a lot written in blogs and in books about Values – both corporate and personal. Zappos, for example, created its 10 core values as the foundation for the entire company – their culture, their self-image, the benchmark against which each employee is measured.   Values become the collective morale compass for a business.  But its important that they are not owned nor defined by the marketing department.. the goal here should be to define how you and everyone behaves.   They are, after all, what you “value”. The same is true for you...

How to select a business partner

Running your own business can be either invigorating or exasperating (sometimes both).. and a lot of the time, its your business partner that makes the difference.  Your business partner should share your vision, your enthusiasm and the workload… and the whole thing hinges on a single word – TRUST. In an ideal world, you should pause for thought before rushing into business with someone.  But we all know that this isn’t how business partnerships are typically started.   The other person may currently be your employee or employer, a friend from school or...