Tag Archives | Marketing

marketing-19th-century

What was marketing called before 1900?

Google has a great little tool called Ngram that is fascinating and an incredibly underutilised resource. You simply provide one or more words and Ngram charts the number of times that those words appear in books throughout history (Google has scanned millions of books from libraries around the world). Today, I put in Marketing and […]

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big-data

Big Data is not just more data

Everyone seems to be jumping on the “Big Data” bandwagon these days – especially by the marketing folks. Recently I read Big Data: A Revolution That Will Transform How We Live, Work, and Think by Viktor Mayer-Schonberger and Kenneth Cukier and it opened my eyes to the true meaning of this term and how it […]

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vimeo-profile-page-mockup

Mock ups for non-designers

Good, concise and clear communication between designer, systems analyst, software developer and the “customer” is crucial for any system that is being conjured out of thin air.  If asked to imagine what the end product will look like, each stakeholder will have a different vision; and the problems start there and only escalate.  To minimize […]

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pivot-change-lanes

The Pivot

Many are stubborn in pursuit of the path they have chosen, few in pursuit of the goal.   – Friedrich Nietzsche You have this great idea.  It’s massive.  One of those $100M ideas.  Are you sure that you have it 100% right?  Positive?  What if you were 90% right – that would be ok wouldn’t it? […]

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sumo-competition

Stop Sweating the Competition

Sometimes, I think that businesses have the wrong attitude towards competition and the “competitive landscape”.  I’m a very competitive person, but I don’t care about my competition – not in the way other companies seem to obsess about theirs.  Perhaps it is where they see themselves and their attitude towards business strategy. Leader or Pack […]

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tofu-substitutes

Alternatives vs Substitutes

I’m finally reading Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne.  I say finally because its been on my reading list for a couple of years now.  This is a great book for anyone interested in business strategy and although many of the references are out-dated, the information is still relevant and compelling.  There […]

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my-friends

I am not my friends

Personalisation is the big trend. Your window on to the internet will be different from mine – if not now, soon. This has been happening for years, but the momentum is increasing – especially with the rapid growth of social media. Companies are able to learn more about you than ever and the new dimension […]

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Successful branding requires consistency

Despite what many small business owners may think, branding is not your company logo or the color of the uniforms your staff wear. Your “brand” is more about what you represent.  It may be presented and reinforced through your corporate image, advertising and other marketing activities – but ultimately your brand reflects your core values. […]

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