Archive | Marketing

Search and Discovery Dog Nose

Search and discovery.. and the future

There are only two ways that new customers find you — search and discovery. All forms of marketing to attract new business will address one or the other. You search when you know what you want or have a problem and are looking for a solution. These start as questions – “how do I”, “what […]

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Mock ups for non-designers

Good, concise and clear communication between designer, systems analyst, software developer and the “customer” is crucial for any system that is being conjured out of thin air.  If asked to imagine what the end product will look like, each stakeholder will have a different vision; and the problems start there and only escalate.  To minimize […]

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I am not my friends

Personalisation is the big trend. Your window on to the internet will be different from mine – if not now, soon. This has been happening for years, but the momentum is increasing – especially with the rapid growth of social media. Companies are able to learn more about you than ever and the new dimension […]

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Content Curation Apps for the iPad

Sharing content that you think would interest your social media network (friends or followers) is a great way of starting conversations, getting noticed and making new connections.  I use a number of apps to help keep informed, monitor trends and ultimately share to my social media networks of choice (mostly Twitter). There are two methods […]

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See who is tracking you online with Collusion

Have you ever thought about the amount of information that is shared about you – freely – online?   Are you ready to be shocked and perhaps a little unnerved? I recently came across an extension for Chrome called Collusion (there is also a Firefox version) and it’s pretty neat. After you’ve installed it, a small icon […]

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Which social networking sites to use

Social media is hot.  The ability to interact, discuss, share and engage with customers, employees, partners and users is being integrated into almost every product or service possible at the moment.  One of the primary reasons for this is the incredible success of social networking sites such as Facebook and Twitter. Every now and then, […]

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Social Media.. trying to include too much

It is difficult to attend a networking event, conference, or marketing shin-dig without people trying to establish their social media credentials in one way or another.  There is a bandwagon passing through and everyone is trying to jump aboard. Social Media and its derivatives is the latest “hot thing” – the “new black” if you […]

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