Author Archive | Matt Hopkins

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Social Media.. trying to include too much

It is difficult to attend a networking event, conference, or marketing shin-dig without people trying to establish their social media credentials in one way or another.  There is a bandwagon passing through and everyone is trying to jump aboard. Social Media and its derivatives is the latest “hot thing” – the “new black” if you […]

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New Approach to the CAPTCHA Problem

There is nothing worse than receiving a few hundred automated enquiry form submissions per day generated by spammers using “bots”.   At Vertical Leap, until we put up a CAPTCHA on our enquiry forms – this is how many we were getting. Maybe it was because we have the word “Search” in our web site title […]

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My Business Blog Reading List

I subscribe to about 410 RSS feeds from blogs of all sizes, shapes and categories. I use Google Reader to keep them up to date and to allow me to scan through them easily and pick out anything that jumps out. One of the categories I use is simply called “business”.  I have other categories […]

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Workstreaming.. like twitter but useful

The “real time web” and “Lifestreaming” are all the rage currently. Twitter is the best known example of this new evolution of the web – but Facebook and other apps also have the facility for status updates.  All so that you can provide a running commentary on what you are doing during any given day […]

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Successful branding requires consistency

Despite what many small business owners may think, branding is not your company logo or the color of the uniforms your staff wear. Your “brand” is more about what you represent.  It may be presented and reinforced through your corporate image, advertising and other marketing activities – but ultimately your brand reflects your core values. […]

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How to select a business partner

Running your own business can be either invigorating or exasperating (sometimes both).. and a lot of the time, its your business partner that makes the difference.  Your business partner should share your vision, your enthusiasm and the workload… and the whole thing hinges on a single word – TRUST. In an ideal world, you should […]

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Moved… at last

In preparation for me actually starting to write this blog, I have had a “move blog to its own web server” for about 6 months or so in my to-do list…. well I’ve finally done it. Just need to make a few more tweaks in terms of plug-ins and select an appropriate theme and I […]

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